Builders merchants leads. Zero risk.
We build and own the ranking lead-generation websites that trade customers search. You take the exclusive enquiries and win new trade accounts. We agree a backend deal. So there's no upfront cost, no f*cking retainer, and we only earn from the trade those leads bring you. We win when you win.
No upfront fee · Exclusive trade leads · One merchant per area
Sound familiar?
The nationals are eating your patch
You run a proper independent merchant, but the trade keeps drifting to the big chains and shared directories. Here's the trap most yards are stuck in.
Losing trade to the nationals
Travis Perkins, Jewson and the online giants outrank you and out-market you. Local builders open their phone and find the chain first, not your counter.
Paying for shared directory leads
Directory sites and lead-sellers flog the same enquiry to every merchant in the region. You're bidding against four rivals for one tyre-kicker.
Feast-or-famine trade counter
Rammed one week, dead the next. Without a steady stream of new trade accounts you can never plan stock, staff or the next van.
There's a better way. One where we carry the cost and the risk of getting found.
The partnership
How it actually works
No invoices for "work done". No retainers. Just exclusive trade enquiries, and a deal that only pays us when your yard profits.
We build & own the sites
We build and rank local lead-gen sites for the searches your trade customers actually type. "Builders merchants near me", "open a trade account", "timber & building supplies [town]". At our cost and our risk. You never pay to build a thing.
You get the enquiries
Real trade-account enquiries from builders, contractors and tradespeople in your area land straight with you. And only you. No upfront fee, no shared leads, no monthly retainer.
We do a backend deal
We agree a simple revenue-share up front, and we only earn from the trade those leads create. Our money depends on your money. We win when you win.
Why this is different
The risk is on us
Most "lead gen" puts your yard on the hook before a single builder walks in. We flipped it. Because we own the sites and only earn on the back end, our incentives are welded to yours.
Want to sharpen your own marketing too? Learn the ranking game in The Dojo and fuel it from The Backlink Vault.
Who we partner with
One merchant per area
We back a single independent merchant in each area, then send every trade enquiry to them. When your patch is taken, it's taken. So check yours is still open.
Builders merchants
Independent general builders merchants and building-supply yards chasing new trade accounts.
Timber merchants
Timber, sheet materials and joinery suppliers wanting more contractor orders.
Plumbing & heating merchants
Plumbing, heating and bathroom suppliers who want the local installers on account.
Tool hire, landscaping & aggregates
Tool hire, landscaping supplies and aggregates yards serving the trade every day.
Picture a site like "North East Builders Merchants": we'd build and rank it for the trade-account searches across the region, then route every enquiry to one independent merchant. Exclusively. (Illustrative example, not a real client result.)
Check if your area's available →The 60-second quiz
See what's possible for your merchant
Take the 60-second quiz and we'll show you the opportunity. Then check if your area's free for a trade lead-generation partnership.
Your answers stay private. There's no upfront cost. We only earn on a backend deal.
Good questions
Before you ask…
What does the partnership cost my merchant?⌄
Nothing upfront. There's no build fee, no retainer and no ad budget for you to fund. We build and own the lead-generation sites at our own cost and risk. We only earn through an agreed backend deal. A share of the trade those leads create. We win when you win.
How does the backend deal work?⌄
We agree a simple revenue-share before we start. For example a fixed amount per new trade account opened, or a percentage of the revenue those accounts spend with you. You only ever pay us out of money you've already earned from customers we sent you. No leads, no cost.
Are the leads exclusive to my yard?⌄
Yes. Unlike the big directories and lead-sellers, we never sell the same enquiry to multiple merchants. We partner with one merchant per area, and every enquiry from that site goes to you alone.
Can you really outrank Travis Perkins and Jewson locally?⌄
On local, high-intent trade searches, yes. The nationals run huge generic sites, but they rarely win every "builders merchants near me" or "open a trade account in [town]" query. We build tightly focused local sites for exactly those searches, which is where an independent can win the enquiry.
What kinds of merchants do you partner with?⌄
Independent builders merchants, timber merchants, plumbing & heating merchants, tool hire, and landscaping & aggregates suppliers, across the UK with strong roots in the North East. Because exclusivity matters, take the quiz to check whether your area is still open.
Who owns the website?⌄
We do. The KillerEdge builds, owns and runs the lead-generation sites. That's why there's no upfront cost and no risk to you. You're not buying a website; you're getting an exclusive stream of trade enquiries from sites we maintain and keep ranking.
Zero risk. All upside.
Claim your area before a rival does
One merchant per area. Take the 60-second quiz, see your opportunity, and find out if your patch is still open. With no upfront cost and a deal that only pays us when your yard profits.
Check if your area's free →