The whole f*cking game.
188 step-by-step lessons. 12 sections. 12 belts to earn. Every lesson comes with a video, a downloadable workbook and an exam. Nothing held back. All for $67/mo.
Cancel anytime · New lessons added · 2,000+ backlinks & pro tools included
What's in every lesson
No fluff videos that lead nowhere. Every single lesson is built to make you do the work.
Training video
Watch it done, step by step. Clear, no waffle, straight to the work that wins.
Downloadable workbook
A branded multi-page PDF for every lesson. Print it, keep it, build your own playbook.
The Drill
A fill-in exercise in every workbook that forces you to apply it to your own business.
Belt exam
Pass the exam at the end of each section, earn the belt, lock in what you learned.
White belt to black belt
As you complete lessons and pass exams, you climb the belts. The Dojo turns learning into a game you actually want to finish.
The 12 sections
Tap any section to see every lesson inside. This is the whole map, nothing hidden.
🧠
Section 1
Belt exam
The Fundamentals
The game explained. How money moves online, the four ways to win, and how to pick yours. Start here.
17
lessons
The Fundamentals
The game explained. How money moves online, the four ways to win, and how to pick yours. Start here.
- The big picture: what this game really is
- How money actually moves online
- The marketing machine: traffic, offer, conversion
- The attention economy and why a beginner can still win
- The operator's mindset
- Own your asset: be your own man
- There is no best model, only the right one for you
- Model 1: Rank your own business
- Model 2: Lead generation (rank and rent)
- Model 3: The backlink broker (buy and sell links)
- Model 4: The publisher (build a blog and sell from it)
- Bonus paths to know about
- Choose your path: the decision framework
- The fundamentals stack
- Your toolkit and accounts
- Money and metrics basics
- Your learning path
📣
Section 2
Belt exam
Marketing Fundamentals
The timeless rules of persuasion. Why people buy, how to build an offer nobody can refuse, and copy that makes them act. This multiplies everything else.
15
lessons
Marketing Fundamentals
The timeless rules of persuasion. Why people buy, how to build an offer nobody can refuse, and copy that makes them act. This multiplies everything else.
- Why people really buy
- The five stages of awareness
- The fold and the first three seconds
- AIDA, the engine of every sale
- PAS and the frameworks worth knowing
- Craft an offer nobody can refuse
- Pricing, risk reversal and urgency
- Headlines that stop the scroll
- Body copy that sells
- Calls to action that get clicked
- Social proof and trust
- Funnels 101
- Lead magnets and capture
- The value ladder
- Email follow-up basics
🎣
Section 3
Belt exam
Lead Generation
The rank and rent machine. Build a site that pumps out leads, then rent those leads to a local business for monthly income. Own the asset, not the hours.
16
lessons
Lead Generation
The rank and rent machine. Build a site that pumps out leads, then rent those leads to a local business for monthly income. Own the asset, not the hours.
- What lead generation really is
- The rank and rent model
- The economics of a lead
- Choose a profitable niche
- Validate the demand
- Pick the right area
- Build the lead-gen site
- Money pages and local content
- Capture the lead
- Rank the asset
- Get the first leads flowing
- Find the partner business
- Do the deal
- Deliver and keep the partner happy
- Stack the assets
- Systemise the portfolio
🧱
Section 4
Belt exam
Building Your Website with AI
From an empty domain to a live, fast, money-making site on WordPress and Elementor. No code, no fear, click by click.
21
lessons
Building Your Website with AI
From an empty domain to a live, fast, money-making site on WordPress and Elementor. No code, no fear, click by click.
- How a website actually works
- Register your domain
- Choose and buy hosting
- Point your domain at your hosting
- Install WordPress and meet the dashboard
- Essential WordPress settings
- Install a theme and Elementor
- The Elementor interface tour
- Global settings (set once, win everywhere)
- Structure: sections, columns and widgets
- Spacing, padding and alignment
- Responsive and mobile editing
- Plan your site
- Build the header and footer
- Build the homepage that converts
- Build a money page
- Build the About page
- Build the Contact page with a working form
- Legal pages
- Image optimisation and speed
- Mobile quality check
- On-page SEO basics for each page
- SSL and the go-live checklist
- Capture leads on your new site
- Tracking and analytics
- Maintenance and next steps
🔍
Section 5
Belt exam
SEO
Free traffic that compounds for years. Research the right keywords, build pages that rank, fix the technical foundations, and win in Google and AI search. The real methodology, no 2015 hacks.
20
lessons
SEO
Free traffic that compounds for years. Research the right keywords, build pages that rank, fix the technical foundations, and win in Google and AI search. The real methodology, no 2015 hacks.
- How search works in 2026
- The three pillars
- What Google actually rewards
- Search intent
- Find your keywords
- Keyword difficulty and winnable terms
- Topic clusters and mapping
- Title tags and meta descriptions
- Headings, structure and URLs
- Answer-first content and depth
- Internal linking
- Images and media
- Crawlability and indexing
- Site speed and Core Web Vitals
- Mobile and structured data
- Sitemaps, robots and Search Console
- Content that ranks
- Content decay and the refresh
- AEO, getting cited by AI
- Measure and run the growth loop
🔗
Section 6
Belt exam
Link Building, Buying & Selling
One of the most valuable currencies online. Earn links that move rankings, run the broker model for profit, and build an authority site that sells placements for years. Every link vetted, every footprint avoided.
18
lessons
Link Building, Buying & Selling
One of the most valuable currencies online. Earn links that move rankings, run the broker model for profit, and build an authority site that sells placements for years. Every link vetted, every footprint avoided.
- Why links still matter
- Good links versus toxic links
- How to value a link
- Guest posting
- Digital PR and original data
- Niche edits and link insertions
- Outreach that works
- The broker model explained
- Source quality placements
- Sell the links
- Run it safely
- The publisher model explained
- Build the authority site
- Grow the traffic and authority
- Monetise by selling placements
- Stack income and sell the asset
- Vet everything and avoid penalties
- The KillerEdge Vault and Marketplace
💸
Section 7
Belt exam
Paid Ads (Google & Meta)
The fast lane. Put a dollar in, pull three out, on demand. Run profitable Google and Meta campaigns judged on profit, not vanity. Build, track, optimise and scale ad spend into sales.
16
lessons
Paid Ads (Google & Meta)
The fast lane. Put a dollar in, pull three out, on demand. Run profitable Google and Meta campaigns judged on profit, not vanity. Build, track, optimise and scale ad spend into sales.
- What PPC is and when to use it
- The only numbers that matter
- Google versus Meta
- Set up Google Search ads
- Keywords, match types and negatives
- Ad copy and extensions
- Landing pages for ads
- Performance Max and beyond
- Meta fundamentals and the pixel
- Audiences
- Campaign structure
- Creative that converts on Meta
- Conversion tracking done right
- Read the data and optimise
- Budgets and scaling
- Common money-wasting mistakes
📍
Section 8
Belt exam
Local SEO
Own your town. Get into the Google map pack, build a review engine that never stops, and run a profile so clean it never gets suspended. The real local playbook, white-hat and bulletproof.
13
lessons
Local SEO
Own your town. Get into the Google map pack, build a review engine that never stops, and run a profile so clean it never gets suspended. The real local playbook, white-hat and bulletproof.
- Why local is a different game
- Your Google Business Profile, done right
- What ranks the map pack
- NAP consistency and citations
- Categories and services, the hidden lever
- Optimising the profile
- The review engine
- Getting reviews on tap
- Responding and handling bad reviews
- Why profiles get suspended
- Suspension-proofing your profile
- Getting a suspended profile back
- Local pages and local links
🤖
Section 9
Belt exam
AI & Automation
The real leverage. Turn AI from a chatbot into a coworker that does the work. Computer-use agents, MCP, skills, a second brain, no-code automation with Zapier, Make and n8n, AI voice receptionists, and building your own tools by describing them.
19
lessons
AI & Automation
The real leverage. Turn AI from a chatbot into a coworker that does the work. Computer-use agents, MCP, skills, a second brain, no-code automation with Zapier, Make and n8n, AI voice receptionists, and building your own tools by describing them.
- Adapt or fall behind: AI is no longer optional
- From chatbot to coworker: the 2026 shift
- What AI can and cannot do for you
- The 2026 AI toolkit: Claude, ChatGPT and Gemini
- Prompting like a pro
- AI content without the robot smell
- AI for research, ideas and strategy
- AI for images, design and video avatars
- Your AI coworker: computer-use agents
- Skills: teach your AI your playbook
- MCP: the USB-C for AI
- Your second brain: Obsidian and AI
- Automation and the tools that run it
- Map your repetitive tasks
- Build your first automation
- AI agents: automation with a brain
- The missed-call goldmine: AI voice agents
- Vibe coding: build your own tools
- Scale yourself: the automated operator
🥊
Section 10
Belt exam
Mindset & Fitness with Cameron
Taught by Cameron Wright, world K1 champion and co-founder. Skills get you in the game. Discipline, toughness and habits are what make you win it. This builds the operator behind the business.
12
lessons
Mindset & Fitness with Cameron
Taught by Cameron Wright, world K1 champion and co-founder. Skills get you in the game. Discipline, toughness and habits are what make you win it. This builds the operator behind the business.
- Discipline beats motivation
- Set goals like a fighter
- The winner's routine
- Why fitness is non-negotiable for success
- Train, eat, sleep, recover
- Keep it simple and consistent
- Handle pressure and fear
- Handle failure and setbacks
- Focus and killing distraction
- Consistency and the compound effect
- Build unbreakable habits
- The long game and identity
🛠️
Section 11
Coming soon
Advanced Builds with AI
Higher skill, higher reward. Write enough code to be dangerous, build and backtest a simple trading bot the right way, pull data nobody else watches, and turn your skills into tools you own. Risks made loud and clear.
12
lessons
Advanced Builds with AI
Higher skill, higher reward. Write enough code to be dangerous, build and backtest a simple trading bot the right way, pull data nobody else watches, and turn your skills into tools you own. Risks made loud and clear.
- You can build more than you think
- Python basics for operators
- Trading bots, start here
- Build a strategy with an edge
- Backtesting without fooling yourself
- Build a simple bot
- Risk management and going live carefully
- Scrapers and data tools
- Build a simple scraper
- Monitoring and alerts
- Build your own tools and micro-products
- The operator stack
⚡
Section 12
Coming soon
The Edge
The living edge. Advanced plays beyond the basics, plus the frontier of AI, platforms and agents, kept current as the game changes. This is where you stay ahead of everyone still on last year's playbook.
10
lessons
The Edge
The living edge. Advanced plays beyond the basics, plus the frontier of AI, platforms and agents, kept current as the game changes. This is where you stay ahead of everyone still on last year's playbook.
- Programmatic SEO at scale
- Winning AI Overviews and advanced AEO
- Digital PR and authority at scale
- Conversion rate optimisation, deep
- New AI tools and what actually matters
- New platforms and channels
- Advanced automation and agents
- Case study teardowns
- Guest masterclasses and expert drops
- Your next 12 months, the operator's roadmap
Everything for $67/mo
The full Dojo, plus the tools and the links to actually execute. No upsells, no per-seat fees, no f*cking around.
- ✓180+ lessons across 12 sections
- ✓downloadable workbooks and drills
- ✓12 exams & belts to earn
- ✓The Backlink Vault: 2,000+ links
- ✓The Armory: pro tools
- ✓The Battle Ground community
- ✓New lessons added in The Edge
- ✓Cancel anytime, no lock-in
Instant access · Cancel anytime