Protection leads, exclusively yours.
We build and own the ranking life insurance and protection websites. You take the exclusive enquiries from people looking for cover. We agree a backend deal. So there's no upfront cost, no f*cking retainer, and we only earn from the business those leads create. We win when you win.
No upfront fee · Exclusive leads · One firm per area
Sound familiar?
You're sick of paying to gamble
Every other way of getting protection enquiries asks you to pay first and pray it works. Here's the trap most advisers are stuck in.
Pay upfront, pray it works
Ad budgets and bought lead lists drain your account before a single client is placed. The risk is all yours, win or lose.
Shared, recycled leads
The big aggregators sell the same enquiry to five advisers. You're racing four rivals to phone one lukewarm prospect.
Feast or famine
Rammed one month, dead the next. No steady pipeline means you can never plan, hire or breathe.
There's a better way. One where we carry the cost and the risk.
The partnership
How it actually works
No invoices for "work done". No retainers. Just enquiries, and a deal that only pays us when you write business.
We own the sites
We build and rank life insurance and protection websites in your area. Entirely at our cost and our risk. We own and run them; you never pay to build a thing.
You get the leads
Real, exclusive enquiries from people who have asked about cover land straight with you as the FCA-authorised firm. Only you. You handle every conversation and all regulated advice.
We do a backend deal
We agree a simple revenue-share up front, and we only earn from the business those leads create. Our money depends on your money. We win when you win.
Why this is different
The risk is on us
Most "lead gen" puts you on the hook before a single prospect calls. We flipped it. Because we own the sites and only earn on the back end, our incentives are welded to yours.
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Who we partner with
One firm per area
We back a single FCA-authorised adviser or protection firm in each area, then send every enquiry to them. When your patch is taken, it's taken. So check yours is still open.
Life cover
People enquiring about term life and whole-of-life protection for their family or mortgage.
Critical illness
Enquiries from people wanting to explore critical illness cover alongside their life policy.
Income protection
Employed and self-employed people looking into cover if they can't work through illness or injury.
Over-50s cover
Over-50s enquiring about guaranteed-acceptance and later-life protection options.
Picture a niche like "North East Life Cover": we'd build and rank a site for life insurance across the region, then route every enquiry to one FCA-authorised firm. Exclusively. (Illustrative example, not a real client result.)
Check if your area's available →More lead gen
Specialist lead generation
Same zero-risk model, tuned to different industries. Explore the range.
Loan Leads
Exclusive finance enquiries for FCA-authorised lenders and brokers.
See how →Personal Injury
Exclusive claim enquiries for regulated solicitors and claims firms.
See how →Accounting Firms
Exclusive client enquiries for accountants and accountancy firms.
See how →All Lead Gen
The full done-for-you, revenue-share lead generation partnership.
See how →The 60-second quiz
See what's possible for your firm
Take the 60-second quiz and we'll show you the opportunity. Then check if your area's free for a lead-generation partnership.
Your answers stay private. There's no upfront cost. We only earn on a backend deal.
Good questions
Before you ask…
What does the partnership cost me?⌄
Nothing upfront. There's no build fee, no retainer and no ad budget for you to fund. We build and own the lead-generation sites at our own cost and risk. We only earn through an agreed backend deal. A share of the business the leads create. We win when you win.
How does the backend deal work?⌄
We agree a simple revenue-share before we start, for example a fixed amount per qualified enquiry or a percentage of the business the leads generate. You only ever pay us out of business you've actually written. No leads, no cost.
Are the leads exclusive?⌄
Yes. Unlike the big aggregators, we never sell the same enquiry to multiple advisers. We partner with one FCA-authorised firm per area, and every enquiry from that site goes to you alone.
What exactly are the leads?⌄
They're people who have found one of our sites and enquired about protection, such as life cover, critical illness, income protection or over-50s cover. We pass their details to you, the authorised firm. You then carry out all fact-finding, advice and any regulated activity.
Who owns the website?⌄
We do. The KillerEdge builds, owns and runs the lead-generation sites. That's why there's no upfront cost and no risk to you. You're not buying a website; you're getting an exclusive stream of enquiries from sites we maintain and keep ranking.
Do you give financial advice or promise cover?⌄
No. The KillerEdge provides marketing and lead generation only. We are not a financial adviser and we give no financial advice. We make no promises about cover, premiums, acceptance or payouts. All advice and regulated activity is carried out by the FCA-authorised adviser or firm we partner with, who is fully responsible for it.
Zero risk. All upside.
Claim your area before a rival does
One FCA-authorised firm per area. Take the 60-second quiz, see your opportunity, and find out if your patch is still open. With no upfront cost and a deal that only pays us when you profit.
Check if your area's free →