Founder & lead strategist
David Sessford
SEO veteran and founder of The KillerEdge. 14+ years getting businesses found on Google. And now in the AI answers too. No fluff, no f*cking excuses, just results.
From web design to the top of Google
David Sessford studied web design, multimedia and digital animation (BA, Cumbria Institute of the Arts) before discovering SEO in 2011. He quickly began ranking websites on the first page of Google for himself and his clients, and went on to become one of the best-known names in the link-building community, serving everyone from one-person bands to blue-chip companies.
"I've spent 14 years doing the work. Ranking sites, building links and generating real leads in cut-throat markets. The KillerEdge is everything I've learned, handed to you."
Why this matters for you
SEO is full of theorists. David isn't one. Everything inside The Dojo, the Backlink VaultThe ArmoryThe Edge and the Done For You partnership comes from someone who has actually ranked, linked and sold. That's the experience, expertise and track record behind the brand.
Co-founder · Mindset & discipline
Cameron Wright
World champion kickboxer. The fighter's mind behind The Dojo. Bringing championship discipline, mental toughness and performance-under-pressure to a brand built on the martial-arts code: learn it, link it, win it.
David brings 14+ years of SEO, links and lead-gen artillery. Cameron brings what most marketers never train: the mindset to actually execute. To show up daily, grind through the plateaus and compete when it counts. SEO is a contact sport; Cameron makes sure Dojo members fight like they mean it.
Titles
BG 60kg World K1 Champion · WKO 58kg Boxing & Low-Kick European Champion · BG British K1 & Hybrid K1 Champion · WKO/BG English Champion 8 titles in total.
Fight records
Pro K1 4-0 (undefeated) · Semi-pro 7-0. 1 · Amateur 42-8. 1 · Tournament 73-16-2 · Boxing 11-2
The track record
Started ranking sites on page one and became a well-known name in the link-building community.
Ranked, linked and generated real leads for clients across some of the UK's most competitive markets.
Moved beyond rankings into AEO, getting brands cited by ChatGPT, Gemini, Perplexity and Google AI Mode.
Packaged 14+ years of SEO, links and lead-gen into one platform: The Dojo, the Backlink Vault and Lead Generation.
Areas of expertise
Search Engine Optimisation
14+ years ranking sites on page one of Google across competitive niches.
Authority Link Building
The craft behind years of client wins. Real, white-hat links that move rankings.
AI Search / AEO
Getting brands cited by ChatGPT, Gemini, Perplexity and Google AI Mode.
Content & On-Page
Building pages that are the best answer to what buyers actually search for.
Lead Generation
Turning search visibility into booked business. The metric that matters.
Building Brands
Founding and growing real businesses from scratch, not just ranking them.
Learn from someone who's actually done it
14+ years of SEO, links and lead-gen. Handed to you inside The Dojo.
Join The Dojo. $67/mo →Or reach David directly: david@thekilleredge.com · 07918 051671