Done For You · AI Automation
Hand the boring work to AI.
Get your time back.
I'm David Sessford. For 14+ years I've worked in marketing, and now I build practical AI and automation for small businesses. The repetitive admin that eats your week gets handed to a system that runs it for you. No hype, no magic promises, and a human still checks the important stuff before it goes out in your name.
- ✔Instant lead follow-up by SMS and email
- ✔Content drafts and reports done for you
- ✔Built around your tools, not a template
- ✔Human in the loop. You stay in control.
14+ years in marketing · Based in Blaydon, North East England · Working with businesses UK-wide
Get your free plan
Tell me what eats your time and which tools you already use. I'll reply within one working day with the quickest thing worth automating and a straight price. No hard sell.
The problem
You're drowning in admin.
You started a business to do the thing you're good at. Instead you spend half your week chasing enquiries, copying numbers between apps and writing the same reply for the hundredth time. That work has to happen, but it does not have to be done by you, by hand, at 10pm.
Slow follow-up loses the sale
An enquiry comes in while you're on a job. By the time you reply that evening they've already booked the competitor who answered in two minutes. Speed wins work, and manual follow-up is never fast enough.
Content takes forever
You know you should post, email your list and keep the website fresh. But a blank page at the end of a long day is a wall, so it never happens, and your business stays invisible.
Everything is done by hand
The same details get typed into your inbox, your spreadsheet, your invoicing and your calendar. Every manual re-type is a chance to make a mistake and another ten minutes you'll never get back.
Reporting is a Sunday-night job
Pulling numbers from four places into a sheet so you know what's working. It's dull, it's slow, and because it's painful you end up flying blind for weeks at a time.
What I can automate
Pick the jobs you hate
Here's the work I most often hand to AI and automation for small businesses. It's all built around the tools you already use, whether that's your inbox, your CRM, a spreadsheet or your booking system. Nothing gets ripped out and replaced.
Instant lead follow-up
A new enquiry triggers a friendly SMS or email in seconds, not hours. The lead knows you've got them, you look sharp, and you reply properly when you're free. Slow follow-up stops costing you jobs.
AI content drafts
Posts, emails and web copy drafted in your voice so you start from a solid first version instead of a blank page. You read it, tweak it and approve it. A human still signs off before anything is published.
Automated review requests
When a job is marked done, the customer gets a timely, polite nudge to leave a Google review. More reviews, more trust, more work, with zero chasing from you. The ask goes out at the right moment every time.
Reporting dashboards
Your numbers pulled into one simple dashboard that updates itself. Leads, spend, bookings, whatever matters to you, in plain English. No more Sunday-night spreadsheet marathons to see how the week went.
Inbox and enquiry triage
Incoming messages sorted, tagged and routed so the hot enquiries rise to the top and the junk gets filtered. Draft replies prepared for the common questions, ready for you to check and send.
Social scheduling
A month of posts drafted, queued and posted on a schedule you set, across the channels your customers actually use. Your business keeps showing up even on the weeks you're flat out on the tools.
Data syncing between tools
A new customer in one app appears in all the others automatically. Your inbox, CRM, spreadsheet and invoicing stay in step without you re-typing a thing. Fewer mistakes, nothing falling through the cracks.
Built around your workflow
I don't force you onto some all-in-one platform. I use tools like Zapier, Make, AI writing and chatbots to connect what you've already got, so the automation fits how you actually work.
Something else eating your week?
If it's repetitive and rule-based, there's a good chance it can be automated. Tell me the job you hate most.
Ask me →Manual chaos vs automated flow
One enquiry. Zero chasing.
The difference isn't magic. It's a trigger that fires every time, a few actions that run in order, and one point where you check the thing that matters before it goes out.
The honest bit
AI with a human in the loop.
Let's cut through the hype. AI is brilliant at drafting, sorting and doing the same thing a thousand times without getting bored. It is not a replacement for your judgement, and it will confidently get things wrong if you let it run unchecked. Anyone selling you "fully autonomous" is selling you a headache.
So I build automations that do the heavy lifting and then stop at the point where a human should look. You stay in control of anything that carries your name, your reputation or your money. The machine does the boring 80 per cent. You keep the 20 per cent that needs a brain.
I will never set up a system that fires off nonsense to your customers or publishes made-up facts in your name. That's not automation, that's a liability.
Who you're dealing with →Anything it isn't sure of gets flagged.
When I set up AI to draft content for you, it's told to mark anything it cannot verify as a fact with a clear [CHECK] tag. A price, a date, a stat, a claim about your service. Instead of inventing something that sounds right, it hands you a flag.
"Our team has over [CHECK: how many?] years of combined experience and we respond within [CHECK: your actual SLA]."
You glance down the draft, fill in the flags with the real answers, and nothing false ever goes out. Simple, boring, and it keeps you honest. That's the point.
How working with me works
No six-month transformation project. I find one painful job, automate it properly, prove it works, then move to the next. You see value fast and you're never left with a black box you can't run.
Map your workflow
We walk through how your business actually runs, step by step, and which tools you use. No assumptions, no off-the-shelf template forced on top.
Find the time-sinks
We spot the repetitive jobs that cost you the most hours and are the safest to hand over. You get a clear, honest list of what's worth automating first.
Build and test
I build it, run it on real examples, and fix the edge cases before it touches a live customer. Nothing goes on until it has proven it behaves.
Hand over and train
I show you how it works in plain English, so you understand it and can tweak the simple bits yourself. No jargon, no dependence on me forever.
Why work with me
A marketer who gets business, not just tech.
Plenty of people can wire up a few apps. The difference is 14+ years of understanding what actually moves the needle for a small business. I automate the things that win you work and buy back your time, not shiny gadgets that impress at the pub and do nothing for your bottom line.
You deal with me, David, start to finish. The person who scopes it is the person who builds it and the person who picks up the phone when you've got a question. No account managers, no juniors learning on your account, no lock-in. I keep clients by being useful, not by trapping them in a contract.
And I'll tell you straight when something isn't worth automating. Sometimes the honest answer is that a job is too rare or too fiddly to be worth it. You get the truth, not a sales pitch.
Get a straight answer →Automation works best alongside the rest
Automation handles the follow-up. But you still need the leads coming in and the rankings to be found. Here's what pairs well with it.
Questions, answered
What can realistically be automated?⌄
Anything repetitive and rule-based. Follow-up messages, review requests, moving data between apps, drafting content, sorting your inbox, scheduling posts and pulling reports. If you find yourself doing the same steps over and over, it's usually a strong candidate. The rare, judgement-heavy stuff stays with you, and I'll tell you honestly where the line is.
Is it safe and accurate?⌄
It's as safe as it's built to be, which is why I keep a human check on anything that carries your name or money. AI can get things wrong, so I never let it publish or send sensitive things unchecked. I test every build on real examples before it goes live, and I use the [CHECK] approach so anything the AI can't verify gets flagged for you rather than invented.
What tools do you use?⌄
Mostly connectors like Zapier and Make to link your apps, AI writing tools for drafting, and chatbots where they genuinely help. The point is I build around the tools you already have, your inbox, CRM, spreadsheets and booking system, rather than forcing you onto a new all-in-one platform you'd have to learn from scratch.
Do I need technical skills?⌄
No. That's the whole point of done-for-you. I build it, test it and hand it over with training in plain English so you understand what it does and can adjust the simple bits yourself. If you can send an email, you can run what I set up for you.
What does it cost to run ongoing?⌄
There's usually a small monthly cost for the connector tools and any AI usage, often a modest subscription depending on how much runs through it. I'm upfront about that before we build anything, and I design things to keep those costs sensible. The time and sales it buys back normally makes it pay for itself, but that depends on your process and I won't pretend otherwise.
Will AI replace my staff?⌄
No, and I'd be lying if I said otherwise. Automation takes the dull, repetitive work off your team so they can spend time on the things that need a human: looking after customers, solving problems and doing the skilled work. It frees people up, it doesn't make them redundant. A good automation makes a small team feel bigger, not smaller.
How soon will I see the benefit?⌄
Usually fast, because I start with one painful job and get it live rather than planning a huge project. A simple automation like instant lead follow-up or review requests can often be built and running within a couple of weeks. Bigger setups take longer, but you see value step by step, not at the end of a long wait.
Do you work with businesses outside the North East?⌄
Yes. I'm based in Blaydon but this work is done remotely, so I build automations for businesses across the UK. Location is no barrier.
Get your time back.
Tell me the job that eats your week and the tools you use. I'll send back a free, no-obligation plan with the quickest win and a straight price. One working day. One operator. Zero hype.
Get my free plan →Or call David direct: 07918 051671